'OnlyFans' Tax-Risk-Warning

The explosion of OnlyFans, YouTubers, TikTokers and others all offer an opportunity for 'content creators' to profit from the audiences they generate. But now the Tax Office has given notice to the booming industry.

How content creators are taxed

Income tax on money, gifts and goods

If you make an income as a content creator, then it's likely it will be assessed for tax purposes unless what you are doing is a genuine hobby with no expectation of generating a profit. The ATO's guide also makes it clear that assessable income covers not only money but appearance fees, goods you receive, cryptocurrency, or gifts from fans.

The timing of when you receive income is also important for content creators. The tax rules consider that you have earned the income "as soon as it is applied or dealt with in any way on your behalf or as you direct". If you are an OnlyFans content creator for example, this is when your OnlyFans account is credited, not when you direct the money to be paid to your personal or business account.

Do I need to register for GST?

Generally, once you earn or expect to earn $75,000 or more per annum, you will need to register for GST. The exception to the $75,000 threshold is Uber and other ride-sourcing drivers who must have an ABN and be registered for GST regardless of how much they earn.

What deductions can I claim?

Items such as video production equipment, microphones, online stores etc., might be deductible although in some cases the deductions will be spread over a number of income years. However, you can't normally claim items such as cosmetic surgery, gym memberships, 'every day' clothes, or the cost of your hairdresser.