Ashley Wignell
Principal – CA
- Registered Tax Agent
- Bachelor of Commerce – La Trobe University
- Certificate of Public Practice
- Member of Chartered Accountants Australia and New Zealand (CA ANZ)
Ashley is a Principal in the Business Services & Advisory division, with 25 years of experience in both public practice and the private sector.
A member of the Institute of Chartered Accountants, he is dedicated to serving as a trusted advisor to family businesses. He offers tailored tax, accounting, and superannuation solutions that align with each client's best interests.
Ashley takes a straightforward and transparent approach to his work, building relationships grounded in trust and integrity. His areas of expertise include business advisory and tax consulting services, with a particular focus on optimising asset protection, tax planning, and implementing tax minimisation strategies for business owners.
Outside of work, Ashley enjoys travelling and spending quality time with his wife and three children. He is also a passionate supporter of the Carlton Football Club.
- Tax and Accounting Compliance
- Tax Planning
- Business Modelling, Forecasting & Management Reporting
- Restructuring Utilising Small Business Concessions
Health
Our health sector specialists work with medical practices, allied health professionals and healthcare businesses to manage their financial affairs effectively.
Manufacturing
We help manufacturing businesses navigate complex tax, compliance and business advisory challenges to improve profitability and drive growth.
Professional Services
We work with law firms, consulting practices and other professional services businesses to optimise their financial structures and achieve their goals.
Real Estate and Construction
Our real estate and construction specialists provide expert advice on property transactions, development projects, trust accounting and compliance.
Business Advisory & Mentoring
Whether you’re setting up a new business, looking to expand your operations or plan for succession our expert advisors will tailor a solution that’s right for you and your business.
Taxation & Business Services
Most businesses share common challenges, regardless of the industry. We can provide clients sound advice and guide you to manage your cash flow and encourage effective business growth.
Ready to work with Ashley?
Get in touch to arrange a complimentary initial consultation.
What clients say about Ashley
Real feedback from long-term clients who work directly with Ashley.
“Ashley has been advising our family business for five years and his straightforward, no-nonsense approach is exactly what we needed. He identified a tax minimisation strategy that our previous accountant had completely overlooked. His integrity and transparency are refreshing.”
Greg Hartley
Director, Hartley Building Supplies
5 years client
“Ashley restructured our superannuation and business holdings in a way that significantly improved our asset protection. He took the time to understand our family situation and tailored the advice accordingly. We feel much more secure about our financial future.”
Diane & Frank Russo
Business Owners, Russo Medical Practice
4 years client
“Ashley is the most transparent accountant I have ever worked with. He explains his fees upfront, delivers what he promises, and never surprises you with unexpected bills. His tax planning advice has saved us significantly and we trust him completely.”
Tom Bradley
Principal, Bradley Architecture
3 years client
47 Google reviews
All reviews from verified long-term clients
C.R.E.A.T.E. Award Winner 2025
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